A Google Business Profile (formerly called Google My Business) is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps.
You can use your Business Profile to help customers find your business, contact you, and learn more about what you offer.
You can create and edit your Business Profile from your computer or phone. If you already have a Google account (for example, a Gmail account), you can sign in to your account to start creating your Business Profile. If you don’t have a Google account, you can create one for free.
When you create a Business Profile, you can control how your business appears across Google products like Search and Maps.
You can add photos, operating hours, product information, a description of your business, contact information, links to your website, and more. Creating a Business Profile is fast and simple — it only takes a few minutes — and it’s free.
You can do it yourself or ask someone at your business to help you. After you create a Business Profile for your business, you can claim it so that only you can manage it. Once claimed, you can get started managing your online presence across Google products like Search and Maps.
So, how do you create a Google My Business Profile? We lay down the steps below:
1) Go to google.com/business
2) Click "Manage now"
3) Sign in with the Google Account that you want to use to manage your Business Profile
If you don’t have a Google Account yet, click “Create an account” on the sign-in page.
4) Enter the name of your business and add your industry
(Note: if after entering your business name, you get a prompt that says “Someone else may manage this business profile“, click “Request Access” instead and then wait for the said manager to give you access to the profile.)
5. Follow the on-screen instructions to finish signing up for your Business Profile
Congratulations, you’ve now added your business profile!
Next Steps in Optimizing Your Google Business Profile
To maximize the visibility of your Google Business Profile, it is essential to optimize every aspect. Some tasks that you can do include adding new photos and videos on an ongoing basis as well as answering questions through Q&A with customers by creating posts for them showcasing offers or promotions listed publicly within their space so they know what’s available at any given time without having to go search around themselves first!
For expert advice on optimizing your Google Business Profile listing, get in touch with ZenBiz Services today!